Commuting takes too much time, leaving less time for homework and study.
project overview
Transloc
First-stage update of SCAD's Transloc shuttle system.
01 / project context
Fixing the Bus App Students Rely On
Our team, building on our prior group research about the Savannah College of Art and Design, aimed to address the challenges students face with the school bus system. To enhance the overall experience, we focused on improving and updating the existing school bus app, "Transloc."
Our goal was to create a more efficient and user-friendly platform that better meets the transportation needs of students.
Project brief
Before starting the design for the SCAD Bus, we frequently heard students complain about the disorganized state of the school buses. This prompted us to conduct a series of research efforts to understand their true concerns and experiences better.
02 / problem statement
Time and Convenience Are the Problem
The interviews with SCAD students reveal several key issues with the school bus system, mainly centered around time management and convenience. Below are the main concerns:
Walking or biking is often faster than waiting for the bus.
SCAD buses don’t cover all locations, limiting accessibility.
Waiting for the bus feels like a waste of time, especially during busy schedules.
The bus schedule is too rushed in the mornings, making it difficult to arrive on time for early classes.
Some students prefer alternative transport options, like scooters or walking, for flexibility and speed.
03 / initial research
Initial Research
Our questionnaires and interviews identified several key issues with the SCAD bus system. Buses often don't follow schedules or align with class times, causing long commutes. Stops and buses lack sufficient seating, and routes are unclear, making it difficult for students to navigate.
Additionally, the app provides inaccurate information, including waiting times and emergency notifications.
04 / insights of current app
Insights of the Current App
Students must check the school bus route, as there are no other reliable options.
The bus being free makes it a popular choice despite the issues.
The current Transloc app for the SCAD bus system has several limitations that affect usability and reliability for students. These include:
Inaccurate Bus Tracking
The app often provides incorrect or delayed estimated arrival times, causing frustration for students trying to plan their commutes.
Unclear Route Information
The app's maps and route details are confusing, making it difficult for students to understand which bus to take or where it will stop.
Lack of Real-Time Notification
There are no timely alerts for bus delays, cancellations, or emergencies, leaving students uninformed about important changes.
Lack of Seat Availability Information
The app does not show whether buses or stops have available seating, leading to overcrowded buses and uncomfortable waits.
Poor Integration with Class Plan
Bus schedules are not synced with class start times, resulting in students either rushing or having long waits between rides.
Inconsistent Updates
When routes or schedules change, the app does not always reflect these updates promptly, leading to confusion and missed buses.
05 / product expectations
Product Expectations
Students expect significant improvements to the SCAD bus service system, both in the app and the physical bus experience.
APP
- Timely notifications for emergencies
- More accurate information on bus locations and schedules
- Better and clearer notifications, and a design that is easier to use
Bus & Stations
- More recognizable buses
- Addition of more seats on buses and at stops
- More stops to accommodate their commutes better
06 / solutions
Solutions
We enhanced the SCAD bus system by aligning bus schedules with class times for improved punctuality, minimizing commuting time to boost well-being, and optimizing bus capacity to ensure equitable seating. It features color-coded buses for easier identification, clear route maps for efficient navigation, and real-time updates for accuracy.
Additionally, the app provides timely notifications for emergencies and accurate waiting time estimates to enhance safety and reduce frustration.
Real-Time Updates
Accurate, timely information and emergency notifications to build trust and reduce frustration
Improved Scheduling
Better alignment of bus schedules with class times, reducing delays and enhancing punctuality
Optimized Commutes
Reduced travel time and increased efficiency, improving overall student well-being
Enhanced Visibility
Color-coded buses and clearer route maps for easier navigation and quicker identification
07 / bus schedule
Bus Schedule
Students can view the arrival times for specific bus lines and select the most convenient departure time based on their schedules.
Prototype walkthrough
08 / book the seat
Book the Seat
After selecting their preferred bus arrival time, students can also choose their desired seat through Transloc.
Prototype walkthrough
09 / high-fi design
High-Fi Design
Try the clickable high-fidelity prototype.
Open the prototype in Figma →10 / broadcasting
Broadcasting
11 / reflection
Reflection
This project has underscored the impact that thoughtful design and user-centered development can have on enhancing everyday experiences. The improvements made to the school bus app not only address the immediate concerns of scheduling and seat selection but also contribute to a more seamless and enjoyable commute for students and parents alike.
Moving forward, I am excited to apply the insights gained from this project to future endeavors, continuing to prioritize user needs and innovative solutions. Many thanks to Professor for the teaching.
12 / processbook
Want the Full Process?
The complete research and design process is in the processbook.
Open the processbook →