Topic 01
SCAD Bus
Campus shuttle routes, stops and the Transloc tracking app.
project overview
SCAD Service Research
Optimizing the SCAD service ecosystem through insight-driven design.
01 / project context
Listening to the Whole Campus
As a cohesive group, we undertook a collaborative initiative to conduct comprehensive user research at the Savannah College of Art and Design (SCAD) campus. Our mission was to delve deeply into the intricacies of campus services, seeking valuable insights to refine and improve the overall user experience for the entire SCAD community.
Through this project, we aimed to identify and address any challenges, ultimately contributing to a more seamless and enriching service environment.
~130students surveyed with topic-specific questionnaires
20students interviewed at The Hive building
3campus services researched: Bus, Notification, Safety Ride
Design objective
Identifying service shortcomings based on student feedback, we strive to enhance and optimize school services, ultimately ensuring a more enriching campus experience for all students.
02 / research topics
Three Services Under the Lens
We researched three services that students rely on every day.
Topic 02
SCAD Notification
How events and updates reach students through the SCAD app and email.
Topic 03
SCAD Safety Ride
The on-demand safety ride and bicycle rental service.
03 / questionnaires
Questionnaires
We formulated distinct questions for each topic and surveyed approximately 130 students to gather their responses.
Question sets
SCAD Bus survey results
04 / interviews
Interviews
In addition to gathering data from the questionnaire, we conducted interviews with a total of 20 students at The Hive building of our school.
Interview guidelines
In the field
05 / data analysis
Data Analyzations
Initially, we documented the responses of participating students during the interviews. Subsequently, we took detailed notes on the key information provided and organized them into distinct answer categories.
Affinity diagram
Subsequently, we employed the affinity diagram method to categorize the responses.
SCAD Bus
SCAD Notification
SCAD Safety Ride
06 / solutions
Solutions
We use "How might we" questions to guide our problem-solving approach for three key topics. This structured questioning method fosters creativity and helps us explore effective solutions to complex issues, encouraging a collaborative and innovative mindset.
07 / conclusions & topic choices
Why We Chose the SCAD Bus
After careful consideration, we have selected the SCAD Bus for a more in-depth promotion of service improvement.
SCAD Notification
- UsersLarge number of users
- ServiceOnline service only
- CostLow cost
SCAD Bus
- UsersLarge number of users
- ServiceOnline and offline services
- CostMedium cost
SCAD Safety Ride
- UsersSmall number of users
- ServiceOnline and offline services
- CostHigh cost
- Its substantial user base, availability of both online and offline services, and a moderate cost structure.
- The SCAD Bus presents opportunities for redesign across various aspects and allows for the implementation of a comprehensive service chain.
- This choice aligns with our goal to enhance overall service quality and effectiveness.
08 / processbook
Want the Full Process?
The complete research process, from questionnaires to affinity diagrams, is in the processbook.
Open the processbook →