Vita Laboratory
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03 / Branding & Packaging Design

Vita Laboratory

Where Health Supplements Go Punk: Making Wellness Unapologetically Youthful

Flat packaging designs for the B1, B2, B3, and C sachets
01

Overview

Vita Laboratory (维他养生馆) reimagines the vitamin supplement as a statement, not a chore. The mark fuses a rock-and-roll fist with a syringe, and that same unapologetic energy carries through a target-scope icon system and bold single-sachet packaging. Each vitamin, B1, B2, B3, and C, gets its own color and its own icon, so taking your vitamins feels less like medicine and more like picking a record.

Mood board deriving the brand language from punk and rock, drumsticks, liquid product form, and packaging

Concept & mood board

Vita Laboratory color system: green, black, and white as branding colors, with yellow, red, purple, and blue as complementary colors

Color system

The Vita Laboratory logo shown on six different brand color backgrounds

Logo on brand colors

Icon system for Vitamin B1, B2, B3, and C, each with a target-scope icon and its own color and benefit

Vitamin icon system

Vita Laboratory logo: a rock-and-roll fist fused with a syringe, in green, black, and white

Logo mark

3D mockup of the B1 and B2 sachet packaging

Packaging mockup

3D mockup of all four sachet packages scattered on a dark surface

Packaging, in the wild