01
Define
Job step
Assess financial situation and account needs.
Outcome expectation
Choose a suitable account service.
project overview
Open a Bank Account
Aligning user jobs and value to build a seamless banking onboarding service.
Banking ecosystem redesign
Job Scoping & Value Quotient
01 / project context
A Smoother Way to Open an Account
In our team project, we are developing a user journey map to design an optimized banking service that simplifies the account opening process. By integrating job scoping and value quotient methods, we seek to align the service with users' expectations and needs.
Our approach focuses on identifying critical user touchpoints and understanding the value they derive at each stage, ensuring a seamless and efficient experience from start to finish.
Why job scoping?
Focus on the right problem
The results of a job scoping analysis for initiating a bank account with Chase and Bank of America elucidate project aims, limitations, and restrictions, guaranteeing a concentrated strategy to fulfill user requirements and stakeholder objectives.
Why plot a value quotient?
Compare worth, not just features
A value quotient assessment assesses the relative worth of the offerings provided by both banks in comparison to an optimal solution, with the objective of improving the alignment of value with the expectations of customers and providers. This process facilitates well-informed decisions for both parties.
02 / job scoping
Job Scoping
Job scoping in service design sets clear project objectives, boundaries, and constraints, ensuring a focused approach to meet user needs and stakeholder goals.
It guides the design process by defining what needs to be achieved and who is involved.
Higher purposes
Higher purpose 1
Financial Conservation
Higher purpose 2
Time Management
Higher purpose 3
Resource Optimization
Main job to be done
Main jobOpen a Bank Account for Daily Transaction
Eight job steps, and what users expect from each
02
Locate
Job step
Seek recommendations from bank staff, family, or friends.
Outcome expectation
Identify a trustworthy bank for your financial needs.
03
Prepare
Job step
Gather necessary documents and schedule an appointment or visit a bank branch.
Outcome expectation
Ensure readiness for swift account opening.
04
Confirm
Job step
Verify required steps and documents with bank staff; understand terms and conditions.
Outcome expectation
Verify understanding of the account opening process and terms.
05
Execute
Job step
Complete account opening procedures at the bank; submit required documents.
Outcome expectation
Successfully open and utilize the account and its services.
06
Monitor
Job step
Regularly review account activity, such as balances and transactions.
Outcome expectation
Promptly address any account irregularities or issues.
07
Modify
Job step
Contact the bank to adjust account type if personal circumstances change.
Outcome expectation
Adjust account features to match changing needs.
08
Conclude
Job step
Close the account, transfer to another bank, or continue regular banking activities.
Outcome expectation
Close the account or continue regular banking activities.
03 / value quotient
Value Quotient
Assessing the comparative value of Chase and Bank of America's offerings against an ideal solution that fulfills all customer needs and avoids drawbacks.
Banks compared
Ideal innovationChase solutionBOA solution
04 / the full poster
The Original Project Poster
The complete Job Scoping and Value Quotient poster, as presented.
